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While paint manufacturers keep coming up with new colors and expanding their already extensive palettes, one woman is helping homeowners narrow down interior paint color selection to a bare minimum.

Yelena Kublitski, creator of the Paint Color Cheat Sheets, believes that by trying to be competitive, paint manufacturers end up doing a disservice to their customers.

"Paint companies want to make sure they carry every single color we may possibly want, that's why they offer 2-3,000 color options in their palettes,” she explains.

“But what they don't seem to realize is that, as consumers, our problem is no longer a lack of options. These days, consumers have too many choices — and that's the deal breaker. No wonder about 40 percent of all paint purchases are made as a result of an original color mistake. The selection is just too big and confusing."

The result, according to Kublitski, is that homeowners end up spending days (often weeks) wading through hundreds of paint colors, trying to find the right shade. Many waste a lot of money on paint samples before they finally succeed in "guessing" correctly, and some even have to repaint.

"And that's what's unfair," she concludes. "Because the truth is, most of the colors you see in a typical paint deck will never work as successful wall colors. They are either too intense, too dark, or just plain wrong!

“And if you've ever picked a paint color for your home, you probably already realize by now that a pretty paint chip doesn't always equal a pretty wall color."

She points out that it takes years of working with color and a lot of trial and error in order to identify the "winners" in a paint color deck.

According to her, most color consultants and interior decorators use only 20 percent of the colors 80 percent of the time. They have a special "go-to" color file, which consists of a small number of proven, tried and tested paint colors they refer to again and again in their work.

"The pros realize that it's not necessary to have a large variety of colors in order to find the right one,” Kublitski says. “All that is needed is just a few excellent options that work all the time."

And while other industry experts keep their "go-to" color files private, Yelena is making hers available to the public.

She feels confident that her Paint Color Cheat Sheets — a shortcut to 81 most popular, no-fail paint colors — is the easiest and most efficient approach to coloring a home.

"It's as close to foolproof and no-fail as you can get,” she adds. “And it will save homeowners a lot of time, money, and frustration."

For additional information about the Paint Color Cheat Sheets, visit:

—Yelena Kublitski is the editor at, where she writes about choosing paint color, offers creative painting ideas and provides instructions for DIY house painting projects. She is also the co-owner of AK Painting And Powerwashing, LLC, a New Jersey house painting company.

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